artist & illustrator
Packaging illustration for Green Valley Organics
Green Valley Organics is a natural food brand of lactose-free dairy products carried in high end grocery stores across the US. I was commissioned by Enlisted Design to create a series of illustrations for use in their rebranding and packaging redesign for Green Valley. Art direction: Miri Chan, Enlisted.
The brief was to capture the foods in their natural state along with leaves, branches and blossoms to create a sense of ripeness, wholesomeness and natural appeal.
The illustrations were created in traditional media on paper at a larger-than-life size in order to allow for large scale reproduction as well as reproduction on the packaging.
The client wanted a life-like style without over-the-top photo realism.
A blend of watercolor, colored pencil and gouache was used to create vivid colors that spoke of the ripeness and flavor of the fruit.
Using traditional media gives the illustrations a unique look that will help the packaging to stand out on the shelves.
Along with the range of fruit-based products, illustrations for Green Valley Organic's milk and cream based products were also required.
Again, the aim was to create realism while maintaining an evident artist's hand.
Visible brush strokes and pencil marks were emphasized to connect with GVO's hand-crafted, high-quality brand identity.