Kendyll Hillegas
artist & illustrator
Peach.jpg

Green Valley Organics

Packaging illustration for Green Valley Organics

Packaging Illustration for Green Valley Organics

Packaging Illustration for Green Valley Organics

Green Valley Organics is a natural food brand of lactose-free dairy products carried in high end grocery stores across the US. I was commissioned by Enlisted Design to create a series of illustrations for use in their rebranding and packaging redesign for Green Valley. Art direction: Miri Chan, Enlisted.

Peach

Peach

The brief was to capture the foods in their natural state along with leaves, branches and blossoms to create a sense of ripeness, wholesomeness and natural appeal.

Process

Process

The illustrations were created in traditional media on paper at a larger-than-life size in order to allow for large scale reproduction as well as reproduction on the packaging.

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Enlisted Design

Enlisted Design

Blueberry

Blueberry

Enlisted Design

Enlisted Design

Strawberry

Strawberry

The client wanted a life-like style without over-the-top photo realism.

 A blend of watercolor, colored pencil and gouache was used to create vivid colors that spoke of the ripeness and flavor of the fruit.

A blend of watercolor, colored pencil and gouache was used to create vivid colors that spoke of the ripeness and flavor of the fruit.

Enlisted Design

Enlisted Design

Pomegranate Açai

Pomegranate Açai

 Using traditional media gives the illustrations a unique look that will help the packaging to stand out on the shelves.

Using traditional media gives the illustrations a unique look that will help the packaging to stand out on the shelves.

Enlisted Design

Enlisted Design

Milkpail & grass

Milkpail & grass

Along with the range of fruit-based products, illustrations for Green Valley Organic's milk and cream based products were also required. 

Enlisted Design

Enlisted Design

Sour cream

Sour cream

Again, the aim was to create realism while maintaining an evident artist's hand. 

Cream cheese

Cream cheese

Cottage Cheese

Cottage Cheese

Enlisted Design

Enlisted Design

Butter

Butter

Visible brush strokes and pencil marks were emphasized to connect with GVO's hand-crafted, high-quality brand identity.