
Green Valley Organics
Packaging illustration for Green Valley Organics

Packaging Illustration for Green Valley Organics
Green Valley Organics is a natural food brand of lactose-free dairy products carried in high end grocery stores across the US. I was commissioned by Enlisted Design to create a series of illustrations for use in their rebranding and packaging redesign for Green Valley. Art direction: Miri Chan, Enlisted.

Peach
The brief was to capture the foods in their natural state along with leaves, branches and blossoms to create a sense of ripeness, wholesomeness and natural appeal.

Process
The illustrations were created in traditional media on paper at a larger-than-life size in order to allow for large scale reproduction as well as reproduction on the packaging.


Enlisted Design

Blueberry

Enlisted Design

Strawberry
The client wanted a life-like style without over-the-top photo realism.

A blend of watercolor, colored pencil and gouache was used to create vivid colors that spoke of the ripeness and flavor of the fruit.

Enlisted Design

Pomegranate Açai

Using traditional media gives the illustrations a unique look that will help the packaging to stand out on the shelves.

Enlisted Design

Milkpail & grass
Along with the range of fruit-based products, illustrations for Green Valley Organic's milk and cream based products were also required.

Enlisted Design

Sour cream
Again, the aim was to create realism while maintaining an evident artist's hand.

Cream cheese

Cottage Cheese

Enlisted Design

Butter
Visible brush strokes and pencil marks were emphasized to connect with GVO's hand-crafted, high-quality brand identity.