Packaging Illustration for Apothecary Guild Candles
Apothecary Guild, (a Zodax brand) is a line of high-end candles sold in boutiques throughout California and the west coast. I was commissioned to create original illustrations for their summer range of candle packaging. Art Direction: Kenneth Lilly
The assignment was to create work that evoked a sense of vintage botanical lithographs and scientific illustrations, emphasizing interesting forms, delicate linework and subtle colors.
The client wanted to avoid overly showy blossoms in favor of depicting the full, natural form of the subjects, including their stems and leaves.
Special care was taken to include imperfections inspired by those found in the real-life subjects to give the illustrations a natural, organic feel.
The client wanted to have flexibility in composing the illustrations on the package, so each subject was created with a range of separate elements.
In addition to making the packaging stand out on the shelves, the illustrations had to support and connect with the already-designed candles themselves, which were poured into beautifully formed and delicate ceramic vessels.Each element stood on its own stylistically, while working with the others in the set.
Using traditional media and techniques while drawing inspiration from classical botanical illustration helped to achieve the client's goal of organic, understated elegance in their packaging.